Lupus Den Country House

Description

Web Design | SEO | Brand Refresh

Technologies

WordPress | Adobe Suite

Overview

A complete digital refresh for Lupus Den Country House, designed to capture its heritage and position it as a premium escape near Addo Elephant National Park.

Problem

The existing brand and website lacked cohesion and felt outdated, with no original design assets available. The goal was to modernise the identity while preserving the property’s heritage, and to create a seamless digital experience that reflects both the accommodation and its natural surroundings.

Solution

A refined, minimal direction was introduced to balance heritage with modern clarity. The brand was carefully reworked to retain its recognisable elements while improving consistency. The website was structured to highlight key experiences, using clean layouts and intuitive navigation to guide users effortlessly.

Logo Redraw

Logo redraw to modernise and align brand identity

Website

Full website redesign, development & SEO done in WordPress

Landing Page Preview

Streamlined user journey focused on exploration and booking.

Results & Impact

The updated website presents the property with clarity and confidence, making it easier for potential guests to explore and engage with the offering. The refreshed identity strengthens brand perception, while the improved structure enhances usability across devices, creating a more seamless and inviting digital experience.

With the newly added SEO, the website has seen a large spike in visits and bookings since prior to the refresh.