liminal design
Category
Brand Identity | Web Design
Tools
Adobe Suite | WordPress
Overview
A full rebrand and digital evolution for liminal Design, shaping a distinct identity rooted in minimalism and the concept of liminal space.
Problem
The transition from Mullion Digital required a complete identity shift while maintaining continuity in quality and vision. The brand needed to feel refined, modern, and aligned with a shared minimalist design philosophy.
Solution
The concept of “liminal” became the foundation — exploring space, stillness, and subtle transitions. This was translated into a clean, restrained visual identity, balancing simplicity with depth. The design language was built to feel intentional, atmospheric, and timeless.
Logo
Complete brand identity and logo design
Website
Custom website design and later full redevelopment
Supporting brand assets including business cards and email signatures
The rebrand established a clear and recognisable identity that reflects both the studio’s philosophy and design direction. Over time, the evolving website and supporting assets refined the brand further, resulting in a cohesive and mature visual presence that continues to resonate with its audience.
Solution
A considered, evolving brand that captures the essence of minimalism while standing confidently within the design space.